A $900B market.
Zero infrastructure.

The global production economy is larger than most countries' GDP. Yet its coordination infrastructure hasn't evolved in decades. Every dollar spent on manual logistics is stolen from the creative work.

01

The coordination gap
nobody has closed.

Total Addressable Market
TAM
$900B
Global
SAM
$135B
Logistics tax
SOM
$1.5B+
~1% of SAM · 5–7 yr

Every production that requires a script, crew, or pre-production coordination runs on the same broken tools. Nobody has built the layer underneath.

Bottom-up: ~2M+ productions globally per year × avg $45K coordination spend = $90B+ in addressable logistics alone. Layer in crew identity, data licensing, and equipment intelligence, and the serviceable market expands well beyond subscriptions.

Professional
$300B
Film, TV & Streaming
Feature films, episodic TV, streaming originals, documentaries.
Commercial
$200B
Corporate & Advertising
Ad production, corporate video, branded content, training video.
Creator Economy
$250B
250M+ Creators
23% CAGR — reaching $1T+ by 2033.
Live & Adjacent
$150B
Events, Music & Broadcast
Concert production, music video, live broadcast, event crews.
A mandatory 15–20% logistics tax is baked into every production dollar. The industry wastes $135B annually on manual, paper-based coordination. Shilpi automates it away.
$135B
wasted annually
02

The question isn't if.
It's how fast.

Year 3
$75M
ARR
50K productions · radio-driven viral adoption
At 1.5% of SAM
$1.5B+
ARR
Full platform + Production Index

None of these include data licensing revenue — the Production Index monetized through insurers, vendors, and studios — which grows independently of subscription revenue.

03

Six compounding
advantages.

Each strengthens the others. Data grows with every production. Career lock-in compounds with every credit. Radio adoption spreads laterally through crew.

Data Moat
The Irreplaceable Dataset
Every production makes Shilpi smarter. After 10,000 productions across 50 countries, it cannot be replicated.
Career Identity
Professional Home
Once a crew member's verified career lives in Shilpi, every new credit makes their portfolio more valuable. Leaving means losing your record.
Radio Adoption
Lateral Spread via Crew
Once a set uses Shilpi Radio, every crew member carries that expectation to the next set — globally. This is the go-to-market: creators adopt first, crew carries it upward into commercial and studio productions organically.
Network Effects
Two-Sided Compound
More crew profiles make Shilpi valuable for producers. More productions make profiles valuable. Both sides compound.
Market Creation
Expanding the Market
Every creator who couldn't start without Shilpi becomes the platform's most loyal long-term customer.
Infrastructure
Infrastructure Position
Infrastructure doesn't get replaced by a better app. It gets built upon. Switching costs compound with every production that runs through the system.
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